We put AI in everyone’s hands.
myGreenAgent advises, builds, and trains cannabis companies on their own custom AI solutions; helping them operate more efficiently, improve customer experience, and actively grow revenue. We started in cannabis, but the model works anywhere in retail or consumer goods.
Matt Holland
Founder, CEO
Matt is a commercial strategy executive with 20+ years of success driving growth across CPG, retail, and legal cannabis, serving in both operating leadership and advisory roles, leading teams to solve problems from both sides of the table. Matt has designed, built and deployed multiple AI-based solutions across numerous client situations, driving operating excellence and consistently delivering growth in both revenue and profit margin.
Strategy, software delivery and cannabis expertise in one
Matt Holland at a glance
Data & Technology
15 years at Nielsen leading data analytics for global CPG clients. Led the Sales & Marketing analytics software team at McKinsey, a $100MM ARR business.
Transformation, McKinsey
Led the Sales & Marketing practice globally. Trained to structure messy problems, align stakeholders, and drive real adoption.
Cannabis Business Acumen
Commercial operating experience as a cannabis retailer and brand. Every build ties back to measurable outcomes.
Six Sigma Black Belt
Measure the problem, remove waste, make the solution stick, with the right support, governance and process around new AI tools.
10+ AI-native enterprise solutions designed, built and shipped. In market with CVS, Coca-Cola, PAX, BP, Curaleaf, Moët Hennessy, J&J / Kenvue, Mars Pet, Hershey and P&G.
McKinsey-trained advisors with real cannabis industry experience.
We build, run, and transfer — not just a software subscription.
Live in 2–3 weeks, not 3–4 months.
Real results, in their own words.
I’ve been auditing Out-of-Stock products for my company for years. Auditing over 800 accounts used to take about two weeks of work every month. With the capabilities of just one myGreenAgent, that time has been cut to less than half — with the same accuracy. I can also track trends, surface insights, and present my findings much more clearly every month.
Data Analyst, Cannabis Brand
Ready to build your AI commercial engine?
Let’s start with a diagnostic conversation. We’ll identify your highest-value use cases and show you exactly what a 2–3 week deployment looks like for your operation.
Schedule a Discovery Call